Sue Ann Staton is the Founder & Director of STAND A CHANCE, a 501(c)(3) nonprofit organization dedicated to the prosperity of children with an incarcerated parent, facing extraordinary loss and a lifetime of stigma. Through scholarships, mentorships, and ongoing character-building programs, these “forgotten victims of the system” will be blessed with viable opportunities and ongoing support. With the tagline “big dreams + real hope”, STAND A CHANCE has made significant strides since its inception in 2025. Sue Ann cultivated a dynamic team of individuals that understand and believe in the purpose behind STAND A CHANCE. She says, “Our mission is to provide these kids with an opportunity for a college education and a newfound confidence, but the underlying mission is to break the cycle of ending up in the justice system themselves.”
Sue Ann's vision for STAND A CHANCE spawned at the Angola Prison Rodeo in Louisiana. Angola Prison is considered one of the most notorious maximum security prisons in the country. For inmates, the rodeo is a break in the monotony of doing hard time in a grim place, and most men there are serving LIFE sentences. At the rodeo, she observed a young man named Tony reunite with his father. He was sentenced to Angola Prison when Tony was a small child. The connection that day was profound—-for them, for her, and anyone watching. It was also the beginnings of STAND A CHANCE.
“This interaction at The Angola Prison Rodeo was my original inspiration for STAND A CHANCE. This young man and his Dad made a profound impact on me.”
The Angola Prison Rodeo has been hosted by the Louisiana State Penitentiary since 1965. Fans go wild watching these maximum security prisoners take on a wild raging bull.
What do you attribute your success to?
I can’t take credit for that yet. It is still the beginning stages, but I certainly think it will be a success. I can take credit for the idea, but it’s a good idea only because it is such a worthwhile cause. But I will take credit for my creativity and drive. I took this idea straight up, and we just started.
What’s the best career advice you’ve ever received?
“Anyone who ever gave you confidence, you owe them a lot,” written by Truman Capote in his 1958 novella, Breakfast at Tiffany’s. This line emphasizes the immense value of mentors, friends, or loved ones who build up your self-belief, suggestng that such emotional support is a significant debt of gratitude.
I love this quote so much that I made it into a Mother's Day Card last year. Growing up, my mother instilled a confidence in me that can be unstoppable. Nature or Nurture? I could have been born that way. Not certain, but she told me that I can do anything that I set out to do. It is a huge gift to instill that level of confidence in a child. Sadly, I meet so many people that grew up without encouragement of any kind. They had family members that insult them and derail their achievements. Fathers berate their sons over a game performance. It is so counterproductive to insult rather than encourage. And not to pick on the men, because women can be the worst at tearing each other down. If we could build each other up and mean it? The world would be a better place. Never gonna happen because everybody brings their own baggage and their own agenda.
What advice would you give to young women entering into the nonprofit industry?
Don't judge. And don't just say you don't judge, because we all do it. Rather, put yourself in their shoes. Get down to earth and reality, if you want to truly understand the homeless living in encampments, or the battered women that continually goes back to her abuser, or the heroin addict living on a merry go round of pain, or the unmedicated Schizophrenic veteran talking to imaginary people outside Walgreens. They all have a story, and it is a real story. Are you going to hear them? Do you feel empathy or is it just sympathy? I don’t think we pick a profession; it picks us. It presents itself and it fits.
What are the biggest challenges or opportunities in your field right now?
Unfortunately, it comes down to money. I have so many things I want to implement, so many ideas...but we must have funding to do anything more. Yet, more funding means more scholarships---more kids on their way!
What values are most important to you in your work and personal life?
I value my perspective and compassion in any given situation. Through the experiences that life has dealt me, I have compassion for people at any level. I try to understand the issue and how they must feel. I have been at the top of the food chain and I have certainly been at the bottom, or somewhere in between trying to survive myself, with people trying to be on my food chain Most people can't comprehend how a guy that made six figures last year is sleeping on the floor at the bus station tonight. This doesn't make sense to most people, but I get it entirely. Mental health and chemical dependency come into play, but sometimes it is just the hand you were dealt. Bad things happen to good people. And good things happen to bad people. I pay attention to all of them. Life can spin on a dime, or at least my life does. If I am anything, it is resilient. If I end up on a park bench one night, I can promise you I won't be there the next night. I'm a survivor of so many things, but I don't cling to labels and justifications. I trudge through it in my big girl boots and big girl panties. But throughout our journey, we must never forget those that held out their hand to us, pulled us up out of that muddy ditch. The help might have been a ride down the road, a five dollar bill or a sandwich they gave, but pay it forward, Ladies! That’s my insight. Nothing is more rewarding than helping the next one out of that rabbit hole.
Something About Sue Ann
INTERVIEW WITH INFLUENTIAL WOMEN
SueAnn earned Bachelor of Arts in Journalism & Mass Communication from the University of Oklahoma in 1991. She has extensive experience in an advertising agency, then freelanced for more than 20 years in graphic design & production, website & digital design, creative concepts & branding, and special event campaigns, while doing an enormous amount of pro-bono work for schools and non-profit organizations.
She describes herself as highly-organized and driven with an entrepreneurial mindset. "I constantly come up with big ideas, and then I am tenacious enough to make them happen. But my big ideas aren't always good ideas. Stand a Chance is a fantastic idea:"
Her professional background also includes experience in behavioral health and counseling after obtaining a Master's in Forensic Psychology in 2023 from Southern New Hampshire University and a Certification in Addiction Studies from Liberty University. She also earned a Suicide Prevention Certification from East Central University in Oklahoma. Then in 2025, she received a Certification in Nonprofit Leadership & Management from LSU, This diverse training combined with creativity, impeccaable interpersonal skills and insight evolves a leader to found a non-profit organation for an incredibly worthy cause.
Originally from Oklahoma, SueAnn spent most of her life in Dallas. She now calls New Orleans home as she fell in love with the city's illustrious history and elaborate architecture. "But the people here make it home---from my homeless friends on Canal to my new network of friends and volunteers. The right people are priceless."
Looking ahead, she envisions renovating one of New Orleans’ historic buildings into a community resource center for at-risk youth and homeless teenagers. The facility would be a go-to hub for everything, like computer access for job applications and the FAFSA for college—-career counseling, résumé workshops and mentorship programs to start them out at a younger age≈.
"Homeless teenagers with guns---disturbing in so many ways!" Sue Ann emphasized the magnitude of "children" charged with murder or robbery just trying to survive on the streets of New Orleans as well as other cities. She says, "Get to them before they go sideways! Hook them up with a strong role model in a safe, empowering environment through a mentorship program."
Sue Ann is also certified in mental health assessments, which are admissible as evidence in a courtroom setting. Hence, she is qualified as an expert witness for parole hearings, child custody hearings, competency hearings, etc. She emphasises, "Diagnosing a mental health condition is crucial, so the individual can be effectively medicated for their condition. Some of thee worst tragedies in history, happened because an individual was not properly medicated. Mental illness, especially substance abuse disorder, is often at the root of most social problems. In fact, the percentage of the homeless with diagnosable(so many refuse to go to doctor) mental illness is real close to 100.”
With all these plans and a vision, Sue Ann Staton continues building Stand a Chance with meaningful actions and a commitment to higher education, because they ALL Stand a Chance.
Credentials
• Suicide Prevention Certification
• Psychological Assessments & Courtroom Testimony
• Mock Trials & Jury Selection
• Adobe Creative Suite
• Graphic Design & Print Production
• Nonprofit Governance
• Grant Writing
• Fundraising Events
Education
• BA in JOURNALISM & MASS COMMUNICATIONS UNIVERSITY OF OKLAHOMA
• MA in FORENSIC PSYCHOLOGY SOUTHERN NEW HAMPSHIRE UNIVERSITY
• GRADUATE CERTIFICATE in ADDICTION STUDIES LIBERTY UNIVERSITY
• GRADUATE CERTIFICATE in NONPROFIT MANAGEMENT LOUISIANA STATE UNIVERSITY SHREVEPORT
Memberships
• American Psychological Association
• American Counseling Association
• National Alliance on Mental Illness (NAMI)
• The New Orleans Athletic Club
Volunteering / Philanthropic Initiatives
• Innocence Project Texas • Genesis Women's Shelter Ardmore Soup Kitchen • Livingston Parish Food Bank St. Jude's Community Center New Orleans • New Orleans Mission • Red Cross New Orleans • The Pumpkin Patch Fall 2025

